chapter  4
28 Pages

It’s Wise to Analyze — Strategically

Strategic factors, properly identified and clearly articulated, become the pathways to incisive strategies. Along those pathways sits strategic analysis.

It’s noticeable in our consulting work that “analysis” is not a topic that generates great enthusiasm. It sounds like hard work. “Let’s just get on with it,” people think. But the danger in just getting on with it without appropriate and effective analysis is that your strategies will be driven by pet projects, hidden agendas and just plain bias. The result can be disastrous.