chapter  11
14 Pages

The Need for Action

Lack of implementation has been one of the major failings in strategic planning. Our company has visited numerous organizations whose strategic plans gather dust rather than results.

There are many reasons for this situation, but a major one lies in the design of the plan itself. As a document, a strategic plan has to have certain components if it is to be capable of implementation. And most plans lack these components. How, for instance, can vague statements concerning mission, vision and values be implemented unless these are translated into specifics? Unfortunately, many strategic plans are populated by platitudes and fail to connect with actual programs and projects.