ABSTRACT
Upon completion of this chapter, the reader should be able to:
assess the circumstances under which visitation capping strategies such as quotas, entry fees and infrastructure limitations are warranted in a destination to prevent negative tourism impacts
describe how spatial and temporal channelling strategies can be employed to obtain sustainable tourism outcomes
apply the recreation opportunity spectrum (ROS) as a framework for matching visitor expectations with available tourism resources
evaluate the strategies by which visitor behaviour can be positively modified through effective education, including persuasion and interpretation and
explain how destination managers can use target marketing and demarketing to attract desired visitors and discourage those that are unwanted.
