ABSTRACT
Upon completion of this chapter, the reader should be able to:
explain the role and importance of quality control in attaining environmental and sociocultural sustainability within the conventional tourism industry
describe and differentiate the various levels of quality control in tourism
discuss and compare the positive and negative aspects of codes of conduct, awards and certification-based ecolabel programmes in sustainable tourism
explain the difference and relation between certification and accreditation
present and assess examples of best practice quality control in sustainable tourism, especially at the certification and accreditation level and
assess the factors that increase the likelihood that a quality control initiative in tourism will succeed as a mechanism for fostering sustainable tourism development.
