Creating Context and Purpose for Coaching
Coaching has proven to be effective in developing people to assume greater leadership roles. Section One tells the stories of four such people as they utilized coaching to springboard their careers and self-development. The coach and client deserve all the credit for making such great progress; however, these stories could have taken a different turn if these coaching relationships were not so strongly grounded in the organization. In order for coaching to ﬂourish, many choices have to be made about creating the right context for coaching. As we will learn later with PharmaQuest, rushing in to initiate coaching with several leaders without ﬁrst setting the strategic context for the initiative can have unforeseen and unwanted consequences.