ABSTRACT
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
TABLE OF CONTENTS
part |50 pages
Part A: Festivals, Events and the Cultural Experience
part |61 pages
Part B: Managing the Arts, Culture and Leisure Experience
part |102 pages
Part C: Marketing, revenue and retail operations
chapter |15 pages
Events and the Destination Dynamic
part |93 pages
Part D: Policies and Strategies of Art and Leisure Event Management
chapter |13 pages
A Strategic Approach for the use of Sponsorship in the Events Industry
part |100 pages
Part E: Case studies and contemporary issues of arts and leisure festivals and events