ABSTRACT

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.

In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.

chapter 3|18 pages

The Corporate Meetings Market

chapter 4|40 pages

The Incentive, Smerf, and Other Markets

chapter 6|25 pages

Marketing and Advertising Strategies

chapter 8|24 pages

Food and Beverage Function Planning

chapter 9|17 pages

Meeting Room and Convention Planning

chapter 10|29 pages

On-site Event Planning: Servicing the Event

chapter 11|35 pages

Exhibition and Trade Show Industry Overview

chapter 12|20 pages

Industry Trends and Resources