ABSTRACT
About 30 years ago, in the mid-1970s, the business of planning and executing meetings in both hotels and convention halls began to undergo changes. At that time, both independent and chain hotels alike relied mostly on business from vacationers and individuals (also known as transient) to fill their rooms. The large function rooms in many hotels, designed and used as banquet and reception facilities, also could accommodate meetings. Today, the group meeting and convention market is recognized as the most significant market segment necessary to ensure the hotels’ room occupancy, as well as food and beverage revenue requirements.
