chapter  2
20 Pages

THE ASSOCIATIONS, CONVENTION, AND MEETINGS MARKET

There are numerous types of associations, and they serve many purposes. One element common to all associations is their need to gather their members for business, professional, and social activities. This aspect is particularly important to the hospitality industry, which provides the facilities and services for these gatherings. This chapter provides an in-depth look at associations, their types, and the purposes they serve. It analyzes the types of meetings these groups conduct and how they go about selecting particular sites for their conventions and meetings.