chapter  14
20 Pages

Using research in online markets

The growth of online business over the past decade has been phenomenal. The World Wide Web was developed by Tim Berners Lee as the graphical interface for the Internet. The first commercial website was developed in 1994. Since then the number of sites has multiplied so that almost every area of human interest is covered in some way online. In 2001 the estimates of the online population in the UK ranged from 14.17 to 18.8 million. In August 2002 the estimate was 17.9 million regular users, including work-based access. This is around 40 per cent of the UK adult population. Of online access, 62 per cent is from home computers and the remainder from work. This means that around 40 per cent of households in the UK are connected to the Internet.