chapter  17
10 Pages

Where do you go from here?

Where you go from here depends on your answers to the questions below.

You may be a manager in some specialist area of marketing, or a manager in some other functional area working for a consumer organization, a service organization, an industrial organization, or local or central government. Your motivation for buying Marketing Research for Managers is your desire to use marketing research techniques appropriately and intelligently in improving your decision making.