chapter  1
25 Pages

Competing in the Global Economy Requires Effective Enterprises

The global economy reaches everywhere. Enterprises throughout the world provide cost-and-feature competitive products and services wherever they find customers. They also seek partners and suppliers wherever they can obtain the most advantageous cost-and-quality combinations. Everyone has access to the same markets and the same suppliers. Under these conditions, any organization that provides deliverables in the competitive global market can only succeed through excellence — by being best among competitors — by delivering products, services, or combinations of these that are of the greatest value to its customers.