ABSTRACT
The design and visual impact of a blog can be less important to a blog reader than what a blogger writes if a real connection with readers is made through a blogger’s writing. Making a good impression that connects with an audience involves many factors including writing style, openness, and transparency. Although content is what brings a blog reader to a blog, the one factor that keeps readers returning is a blogger’s ability to reveal himself or herself and connect in an authentic way with readers through writing.
