ABSTRACT
Web 2.0 and social media are terms that describe websites that allow the active participation and sharing of information among a community. Podcasting with audio or video, millions of people who share pictures, 3D environments where people buy and sell services and products, these are all trends that will continue to evolve as the development of Web 2.0 and social media websites continues. In this chapter, we will discuss how podcasters, both audio and video, and Web 2.0 websites can be used by companies to connect with or build a community and how some of the techniques used in blogging can also be used with the emerging technologies to find new ways to connect with audiences through the web.
