ABSTRACT
Introduction Tourism is a complex, global industry and information is its lifeblood. Information about the tourism product is vital to assist the consumer in making choices. This is particularly so given that the tourism product is intangible. Selling the product requires representations and descriptions by the travel trade. Electronic forms of messages about tourism products have certain advantages over printed sources. Electronic forms can be more up-to-date and hence topical, they can be more visual and colourful and in relation to computerized systems such as the
Learning objectives At the end of this chapter you should be:
● aware of the use of a range of information technology (IT) in tourism;
● able to demonstrate a general understanding of what Geographical Information Systems (GIS) are;
● able to demonstrate an awareness of how GIS can be used in tourism management.
