chapter  13
29 Pages

Communications in change

Good communications are vital in any organization. Culture change will not happen without the active involvement and commitment of employees. Communication by top management in successful companies is recognized as a particularly powerful lever in gaining commitment and building consensus to required change. According to a Thomas L. Harris/Impulse study in the United States, the Fortune Top 200 ‘most admired’ companies spend around three times more on internal communications than the bottom 200. In the UK too, the importance of good internal communications is increasingly recognized. John Smythe, chairman of communications consultancy Smythe Dorward Lambert, feels that employers have realized that in times of change they need a ‘sense-making process’ and must ‘put the people side in at the beginning, not as a Band-Aid for the walking wounded at the end’ (Johnson, 2001).