chapter  2
21 Pages

Drivers for change in the business environment

Organizations shape, and are shaped by, their changing economic, political and social context. These change drivers are also creating fundamental shifts in how and where work gets done and in who provides which products and services for whom. In this changing context, some organizations stagnate while others prosper. By and large, organizations are more interested in performance than productivity. They want to be able to add value to what they are producing for their clients and customers and secure lasting competitive advantage. In this chapter we will consider some of the factors driving organizations to reinvent themselves in order to survive and thrive.