ABSTRACT
The producers had found the financing process to be frustrating and difficult, but they also believe the process itself is as important asthe product. The good news is that everyone is looking for a good role and a viable project, so it is feasible-if they are prepared and persistent and if their material is good-that they find financing for their film. Equity financing is hard cash invested by a company or anindividual-a family member, friend, or professional investor-in exchange for credit, profit points, or both. This is in many ways a great way to finance a film because it typically allows for greater creative control than studio or mini-major financing. Gap financing is a common but expensive way to finance a picture. The benefit of attending a film financing conference is that it affords the opportunity to meet industry professionals and to pitch their project.
