It’s about innovation; it has always been about innovation! “Theory to practice,” “Seed to need,” “Cradle to grave;” however the
phases may be labeled or segmented, each description refers to the process of innovation. Each implies the value chain (Porter, 1985) and stage gate (Cooper and Edgett, 1999) processes that have been defined by researchers and put into practice with great success. Drucker (1995) reinforces our need to have one competence-innovation-and the ability to measure the performance thereof. It is that simple and that complex.