ABSTRACT
The above quote, which is a clever inside joke from a scene in the Disney-distributed animated hit Toy Story 2, highlights a common dilemma in movie merchandising. A talking Barbie doll that is giving a tour of a store points out that toy companies missed a bonanza by not immediately jumping on the first Toy Story movie, as she gestures to ample merchandise from the second movie. The original Toy Story far exceeded industry expectations, grossing a blockbuster $192 million domestically in its 1995 release, leaving licensed movie merchandise in short supply.
