E-business strategy: evaluation
Chapter 10 focuses on evaluation as part of the strategy process. Although it appears after formulation and implementation, the evaluation of strategy should be continuous throughout the strategy process. Managers must evaluate the performance of all activities that take place within the organisation so that they can identify areas for improvement, make the necessary adjustments and achieve the objectives. The first part of this chapter gives an overview of the evaluation
process. This is followed by an outline of the role that evaluation plays in organisational control. Thereafter the chapter focuses discussion on the key evaluation criteria relevant to firms engaged in e-business. These include evaluating performance relating to finance, technology, human resources, the website and the business model adopted for achieving competitive advantage.