ABSTRACT
This chapter introduces sport facility management, an important consideration for sport managers as well as a unique industry segment. The strategic management process is discussed within the framework of facility management. It is through this process that sport organizations define their mission and strategic goals and analyze the environment and the organization’s own strengths and weaknesses. Strategies to achieve the organization’s goals are then developed. Operations management is the process by which these strategies are implemented. For the sport manager, operations management or operational planning is twofold. The sport manager must be concerned with macrolevel (how the strategic plan is put into action in the organization) and microlevel (how individual events and activities are planned and executed on a daily basis) operations. Techniques essential for effective strategic and operational planning, such as environmental analysis and the balanced scorecard, are introduced. Because game and event management is so critical to sport facilities management and because effective event management relies so completely on operational planning, we use this aspect of sport to illustrate operational planning and control in sport management.
