ABSTRACT
Congratulations. You are reading this book because you have chosen to pursue a dream. You want to work in sport. Your parents or partner might be a bit wary of this, but have them consider the following: It has been estimated that the total U.S. expenditures on sport consumption, defined as sports entertainment (which includes professional sports leagues), sport products, and sport support organizations, approaches $152 billion annually. These expenditures rank sport as the 11th largest U.S. domestic industry, ahead of chemicals, industrial machinery, and motor vehicles and equipment (Meek, 1997). Now, if you told someone you planned on majoring in chemical or industrial engineering, they might be equally clueless about the content of the major, but there would not be any question about the viability of the industry. Given the kind of economic value generated by the sport industry in the United States, nor should there be with sport.
