ABSTRACT
Advances in information technology (IT) during the past 10 years represent perhaps the most dynamic set of opportunities and challenges in all of sport management. In this chapter, we explore the sports media, a segment of the sport industry that has significantly embraced innovation in IT. The sport media is defined by its ability to produce and distribute sport information through a variety of platforms, including live-game television and radio broadcasts, video-on-demand (VOD), pay-per-view, podcasting, satellite radio, sports talk radio, magazines, newspaper, and Internet. IT has significantly shaped the growth of sports media in the last decade in both content and platform delivery. The sports media has become an increasingly powerful entity that shapes both our games and our participation and perceptions of sport.
