ABSTRACT
To provide you with a competitive edge over businesses offering similar terms and conditions when skills are short in certain occupational areas
To attract good people, because a well-planned process makes it clear what is expected of the job-holder
To recruit someone who will stay with you because transparent standards of performance for the role make it easier to make a close match between the person and the job
To encourage people to travel further, even relocate, to work for you
To reduce costs since the most suitable person is more likely to be recruited first time around – and stay with you.