ABSTRACT
Strategic management principles In the simplest terms possible, strategy is the match or interface between an organization and its external environment (Viljoen & Dann, 2003). Looking at strategy in this way is a helpful start because it reinforces the importance of both the organization itself and the circumstances in which it operates. At the heart of strategy is the assumption that these two elements are of equal importance. Furthermore, strategy concerns the entirety of the organization and its operations as well as the entirety of the environment. Such a holistic approach differentiates the strategy management process from other dimensions of management.
