chapter  6
20 Pages

Mastering the Thai Wai

Doing business with Thais can be a pleasant experience if you understand their deep culture and understand their verbal and nonverbal communication. Although most Thais look like Chinese, there are unique differences in their values and communication patterns. Through recent history, Thais have never been under the influence of western cultures-as others have in Asia. They value and respect the Monarchy system and their kings.