Flattering the Arabs
Major large organizations such as Mobil Oil, GE, IBM and others have been relatively successful in the Middle East because of their early entry into the Arab market. It took these companies many years to establish a foothold in the Arab world. With expanding opportunities for many other large, medium, and small size enterprises in the Middle East, however, and with a new generation of business executives leading Arab companies, the need for a new look at how to succeed with today’s Arabs is necessary. This chapter will guide you through Arab business and social values, and show you how to master your negotiations with Arab business partners.