Replacement for U-matic? For some strange reason, the advertising industry in this country relies on 3/4 inch U-matic tape to view samples of our work on a format dating back 30 years, and for which tape players are no longer even made. The cassettes are the size of this book, and twice as thick. Imagine how much money could be saved in shelf space, and the real estate rental to house those shelves, if ad agencies switched over to DVCAM tapes that are a fraction of the size, that last longer, and are much more versatile. The switch to DVCAM could finance the purchase of new players, with money left over.