ABSTRACT
Under the umbrella of new product we also include services, product variations, and the like. You would think that simple consumer products are the same the world over. After all, they are used in the same way by all human beings. This makes sense, but is politically incorrect. Take something simple like hand lotion. Here are some of the things that have to be considered
The labeling on the container must be sensitive to the culture.
Government regulations may specify exact labeling rules.
Cases holding multiple containers may have specific rules as well.
The colors used on the container and for the product will probably have to be customized to the country.
Whether to have men, women, children, or pets on the label is another issue.
