chapter  6
10 Pages

Storytelling and Knowledge Transfer

Analytic, abstract thinking is ideal for delivering messages concerning routinely observable things. By contrast, narrative thinking or storytelling enables us to imagine new perspectives and is ideally suited to communicating change, promoting values, and stimulating innovation. It offers the ability to illustrate extremely complicated concepts in a brief, memorable, and easily repeated way. Storytelling can be a powerful tool in the arsenal of any agent of organizational change.