chapter  3
35 Pages

The coming of convergence journalism

This chapter traces the evolution of multiple or convergence journalism at a dozen news organizations in four countries. This form of journalism involves re-using editorial material so that one piece of content appears in print, broadcast and online, and can also be made available for portable devices such as mobile phones. Convergence journalism is attractive because it satisfies consumer demands and lifestyles. It also protects an organization’s journalistic franchise in the sense that the multiple news format allows wider coverage of an area and permits cross-marketing of a single product. The key unresolved debate concerns whether it should be done to cut costs – multiple-journalism can mean increased productivity – or whether it produces better journalism in the sense that stories can receive the most appropriate treatment. The examples in this chapter show that organizations embraced multiple-journalism for a variety of reasons. Those reasons are connected with the perceptions and background of the people making the decisions. Journalists believe quality must be maintained and call for this to remain the paramount consideration in any change, while managers see the financial benefits of having staff expand their expertise in many formats. Topics covered in this chapter include:

❑ factors influencing multiple-journalism ❑ America’s first convergence company ❑ multiple-journalism elsewhere in the USA ❑ convergence in Hong Kong and Singapore ❑ changes in Australian newsrooms

❑ multi-media television coverage ❑ opposing views of multiple-journalism.