New challenges, new vision
Every organization has a corporate strategy or plan that defines the business, sets out medium-to long-term direction, and provides a series of goals on which managers can focus to drive the business forward. By understanding this strategy, those leading knowledge management projects can gain insight into how the position of the organization can be improved to give it some advantage. This strategy may not be published for public scrutiny – though in most cases, a flavour of it can be picked up from the ‘mission’ and ‘vision’ statements commonly set out in annual reports – but the essence of strategy will certainly be in the minds of those in leadership and influencing positions. All organizations need clear statements of purpose and intent to reduce ‘drift’ from the intended direction and as a basis for setting performance targets.