chapter  11
20 Pages

–Communities as Catalysts for Change

From conceptual to tactical to operational. In all areas of the economy, we are on a developmental trajectory, moving at rates never witnessed before in our history. With market demands shaping the way organizations interact with their customers and each other and technology innovations driving changes in how organizations function, we indeed live in interesting times. Understanding the value of communities of practice to an organization and identifying ways to support and nurture them are only preliminary steps in the developmental process underway in the knowledge era. We’ve provided a context for the need and outlined an approach for generating capabilities and applying knowledge, based on our experience of building communities of practice situated in a strategic context. But where are communities going? How will this new way of thinking about an age-old social structure influence the evolution of organizations and spawn new business models?