ABSTRACT
In the minds of all great marketers lies the ability to see beyond the bare bones of a product and to capture its innate benefits in a way that will attract and ultimately reel in its target market. Even greater is the ability to bend and stretch our individual marketing philosophies across the boundaries of our existing target market to the possible avenues that lie beyond. Wireless is the ultimate mar- keting assault course, putting all of our skills and experience to the test. Through the pages you have read, you will have come to under- stand the many ways in which the market twists and turns to bring the next best thing straight to the home of the consumer; you will have experienced the trials and errors of those most highly respected within the industry and you will have ultimately formed a stronger understanding of the wireless technology that underlies the development of the products themselves.
