chapter  8
21 Pages

Marketing – measuring all that is important

Even if you feel you already know the answer it is worth reviewing why we measure aspects of what we do and how people experience our products and services. There are five reasons why we measure and we will use these to

help us focus on the virtuous cycle of measurement. This cycle will help you maximize the way you meet your customer needs. The five reasons are:

1 Maintain and improve quality – The quality of your products or services cannot be taken for granted. You need to monitor quality, review it, work with others to improve it and It is good enough

to be better than current competitors or better than you were last year.