Our understanding of virtuous cycles has grown out of observation and research. Work in areas such as quality has shown us that some of the most effective routes to continuous improvement come from a cyclical process where needs are identified, improvements designed and planned, agreement is made and improvements are implemented, resulting in a review which feeds back into the whole process again. These feedback loops or cycles can be negative as well as positive and many situations of decline can be described using a negative feedback loop where the decline is incremental, feeding on itself. The reason why virtuous cycles are desirable within management is
their ability to generate regular or continuous improvement when started. Virtuous cycles create positive feedback generating incremental improvements. Part of management involves looking for and stopping negative cycles and either turning them into or replacing them with virtuous cycles. When making management improvements it is without
them. In such cases we end up constantly dealing with the symptoms rather than the cause, hence, the importance of carrying out careful analysis and making full use of virtuous cycles.