chapter  5
29 Pages

Visual design

An unbalanced composition appears accidental and incomplete. There is no structure to the image and any part of the frame could be masked with no loss of meaning. There is insufficient arrangement of shapes to assist in grasping the reason for the image. It is ambiguous and unable to hold visual attention beyond the initial search for understanding. This style of ‘non-composition’, although sometimes used in alter-

native technique productions, is seldom the preferred practice in mainstream broadcasting and film making where it is customary, when framing up a shot, to employ various visual design techniques to emphasize one aspect of picture content. This may be one person amongst a group or one object amongst a number of objects.