chapter  10
Pages 20

All published images have been digitized at some stage in their production, either by photographers shooting digitally, by graphic designers working on the images or, more traditionally, by the printers themselves. The apparently unified collection of images that fill the pages of a single magazine or book can come from a variety of sources: digital, transparency, colour negative or print, as with this publication. All are then resampled to suit the resolution and colour space of the publication's printing press. The published image is made up of a series of large and small dots. The quality of the printed page is a result of the combination of the screen frequency, which is expressed as the number of lines per inch and the output resolution, measured in pixels per inch. The Regent Gate brochure was an expensive production to market a brand-new building in Mayfair. It involved varied work, offering up plenty of creative opportunities, but under difficult circumstances.