ABSTRACT
With program results in hand, what next? Should they be used to justify new programs, gain additional support, or build good will‘? How should results be presented? An actual situation illustrates the importance of communicating results. A promising H R executive enjoyed an excellent reputation among his colleagues. His programs were effective and the results were impressive as evidenced by an occasional article in professional HR publications about the organization’s HR programs. An external consultant, impressed with one of the feature presentations, clipped an article, attached a congratulatory note, and sent i t to the CEO. The article came as a surprise to the top executive. Not only had the CEO missed the article, but he was unaware of the program’s success. He inquired and was surprised to learn that many of the HR programs were considered successful. some with bottom line results. The H R executive learned a valuable lesson: successful programs must be communicated internally to the appropriate audiences to gain the support and commitment needed for continued success.
