ABSTRACT
Attracting new talent to the organization is a key task, especially
when the talent in question is in short supply. Retaining talent is
another set of challenges. Though recruitment and retention are
often spoken of in the same breath, as here, the factors driving
them are not necessarily the same. In this chapter we shall
explore some of the issues related to the process of recruitment
and look at some of the reasons why people leave their organiza-
tions. A strategic approach to recruitment and retention needs to
incorporate a wider set of policies, such as reward, development
and job design. None of these factors are enough in isolation. We
focus specifically on the inter-related stategies of developing peo-
ple in Chapter 8, and the creation of effective career paths in
Chapter 9. These must reflect an understanding of employee
motivation and be closely linked to trends in the changing labour
market, as well as to the organization’s needs. The days when it
was sufficient for a company to be a household name in order to
attract candidates may soon be over.
