chapter  19
8 Pages

STAGING A NEWS BROADCAST

An independent television station art director recalls the first time he designed a newsroom presentation:

BACKGROUND ON THE NEWS News broadcasting is a major source of income for most television stations in the United States and receives a large share of management’s attention. In the infancy of television, commercial station news broadcasting played a minor role because viewers wanted to be entertained by the new medium rather than informed. For some people, this is still the case.