ABSTRACT
In this “never enough time or money” world we live in, there is always a wish list of equipment that we “must have” and that we can't afford. There are common-sense formulas that I have found helpful to determine if you really need the gear. First of all, ask yourself if it can pay for itself by increased revenue or by winning a new client. Next, how you are going to pay for it? A very important consideration is exploring the option of equipment leasing as an alternative to direct purchase.
