ABSTRACT
Key components of a method of working are set out in this section as a practical guide to help with:
Setting up the design team and agreeing how to communicate with each other.
Making arrangements to be sure the brief and sketch plans are produced correctly and efficiently.
Setting up a timetable.
The client’s contribution: essential tasks which a client must be sure to carry out.
When ready to begin, all brief writers are faced with difficulties which could hinder the production of a brief. These are:
Not knowing how or where to start.
Losing a sense of what to do next.
Not knowing when to seek decisions or responses from colleagues or the consultants.
Not knowing how much time and resources to set aside to deal properly with the briefing activities.
