ABSTRACT
The Marketing Management in Practice module is intended to give participants some practice
in developing and implementing marketing plans at an operational level in organizations. A key
part of this is working within a team to develop the plan and managing teams implementing the
plan by undertaking marketing activities and projects. Its aim is to encourage you to integrate
and apply knowledge from all the modules, particularly as part of a team. The focus should be
on implementing a marketing plan as a team activity and careful attention needs to be given to
the issues surrounding the actual implementation of a plan.
