ABSTRACT
Quantitative data: Information that is conveyed in numbers, e.g. how many people buy a product and how much they use.
Qualitative data: Involves more difficult but key questions such as ‘why?’ and ‘how do people view the brand?’
Quantitative data: Information that is conveyed in numbers, e.g. how many people buy a product and how much they use.
Qualitative data: Involves more difficult but key questions such as ‘why?’ and ‘how do people view the brand?’