ABSTRACT
TGI is a research service run by BMRB. In this example it is run against an internal database and common characteristics identified.
The First T Process TGI and the Database. Source: Clive Humby BMRB
Demographics
Lifestyle
Attitudes
TGI Customer database
Media" Anonymized database of common individuals
Product portfolio
- Payment method
Name and address
Syllabus Reference: 3.1-3.6
The nature, size and scope of the market research industry, including the suppliers of research services and providers of database and other information services. The stages of a research programme and the procedures and briefing of external agencies.
