ABSTRACT
Crouch and Housden (Crouch, S. and Housden, M., 2003) define secondary desk research as ‘data that has already been published by someone else, at some other time period, usually for some other reason than the present researcher has in mind. The researcher is therefore a secondary user of already existing data which can be obtained and worked on at a desk’
n It is cheap or free of charge. Costs vary, but very often a full report on markets or market sectors can be put together very quickly and cheaply.
