The Road to Cooperation
One obvious alternative to competition is cooperation. Here the parties involved work together with the intention of achieving a common goal. Competition is not necessarily eliminated, for it can provide a spark that raises the energy level of all participants and helps avoid the tendency toward complacency or a herd mentality. Competition is simply relegated to a secondary role so that the goal is more broadly defined and disruptive conflict is minimized.3 For those who believe large scale cooperative efforts are an idealistic dream, a number of examples will show how this mode of connecting can be more productive and fulfilling than the inordinately restrictive competitive model that currently dominates most relationships.