chapter  10
25 Pages

The theory of winning resources (the resource-based view)

This chapter contains more theory than the rest of this book. It unavoidably uses more technical language. However, some prizes await the manager who perseveres with the technical argument.

The question is, what does the company need in order to attain durable super-normal performance, here called ‘sustained value-building’? The chapter provides a critical piece in the jigsaw of what makes a competitive strategy successful enough to sustain value-building.